We collaborated with an international, charitable organization to design an innovative recovery experience – in less than four weeks – which helped them to secure over $250k in funding.
- Experience Blueprint
- Business Model Canvas
- Concept Design
Social Innovation, Nonprofit
A national, Canadian organization that gives hope and support to those who suffer from problematic substance abuse wanted to launch a transformative recovery experience.
Seeking to break the deep-rooted cycle of poverty, addiction, and mental health, they decided to pilot an innovative community centre project in London, Ontario, Canada. With donors waiting for a clearly defined plan, time was running out to secure their support.
How We Helped
Odell Keller worked collaboratively with front-line members of the organization’s regional team to design an Experience Blueprint for their vision of the future.
Together, we organized three days of collaborative design thinking workshops to understand the potential challenges for community members and prioritize opportunities for how the new service could help them.
To ensure we included a variety of informed perspectives, we invited external community support services, past clients and subject matter experts to participate in a series of facilitated group activities and interviews.
With this information in hand, we rapidly led the prototyping of a service journey and tested the concept through role-playing, interviews and qualitative research techniques. In addition, we created a compelling and inspirational Concept Video to clearly describe the vision for how the new centre would close the gap in existing community services.
This future experience vision included concepts for:
- Virtual tours and digital resources to outline the value and benefits of the community centre
- Clear housing availability, intuitive application forms and activity calendars via the centre’s public-facing website
- Introductory conversations and wellness assessments through online channels and video chat
- Scheduling and appointment booking services for external service providers
- Anonymous experience measurement strategies for continuous improvements
These digital touchpoints will also help to reduce unnecessary staff time for administrative tasks by providing self-service to community members wherever possible.
The organization used their new Experience Vision Blueprint, Research Data and Concept Video to clarify their strategy and were awarded over $250,000 from local donors to support their future initiative. We were honoured to help their team achieve this level of support and look forward to seeing the impact this transformative project is sure to make.